We're EFM

We Build Smarter Brands

We're a cross-media advertising agency that combines strategy, creative and technology to build consumer-focused interactions. As advertising evolves and new touch points materialize, we enhance the consumer experience with next-generation design and messaging that's less an interruption, and more akin to our audience's lifestyle.

Organized Around Influence We gather insights about how consumers are influenced: how they perceive brands, what they consider, how they interact, what creates brand preference, what drives purchase, and how to foster loyalty. Because a brand isn't just a name on a shelf. It's the aggregate of all notions, emotions, images, experiences, possibilities and influences in the marketplace about a particular company. Creating Shareable Experiences An era of social media has given rise to new expectations. Advancing technology has changed consumer behavior. And brands have hit new roadblocks in the purchasing funnel. So how do we navigate this new age of communication? Simple. Be relevant, and create value–not noise–in the marketplace. After all, providing value fosters an experience that audiences want to interact with, and more importantly–share.

Expertise

Strategy

We believe the greatest brands are champions of their purpose.

Creative

We believe creative brainpower is the adversary of mediocrity.

Technology

We believe technology opens new avenues for creating influence.

Strategy As consumer cultures and expectations have shifted, so has our approach to strategy. Websites, social networks, mobile, print and in-store touch points must all work together to simplify sell-through and lift brand perception. We develop strategies that communicate a brand's purpose at each point of contact.

Creative Right brainers and left brainers converge in our office everyday. Some are busy with brand strategies and performance metrics, while others are hard at work in imagination land. When they come together though, logic is merged with creativity, tactics are applied to vision, and brands come to life.

Technology The modern consumer mindset has changed. As new technologies surface, consumers are finding alternative ways to communicate and interact with brands. EFM embraces this change. We welcome emerging technologies, and take pride in our ability to integrate them with proven strategies.